Anchor text refers to the visible text that composes a link to another web page or resource. In the HTML link example that follows,
<a href="http://www.example.com">My Example</a>
The words “My Example” are the anchor text.
Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking.
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