Anchor text refers to the visible text that composes a link to another web page or resource. In the HTML link example that follows,

<a href="http://www.example.com">My Example</a>

The words “My Example” are the anchor text.

Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking.

---

Please let us know if you have a term you would like to see added to the Internet Marketing Glossary.

The term “above the fold” comes from the newspaper industry where headlines and advertisements placed above the horizontal fold are known to attract more reader attention.

“The fold” refers to the bottom of the browser screen. Items “above the fold” are visible, while those that are “below the fold” aren’t visible unless the user scrolls. The viewable region / fold location varies from user to user since there are a variety of devices and window sizes.

Importance for Website Design

When users visit your website, they immediately see the regions of your page that are above the fold. Your website’s design should put the most important information and calls-to-action above the fold. Good designs also make it clear to users that there is more content if they scroll.

Important for Search Engine Marketing

If search engine users don’t see your links above the fold, they may not visit your site. This applies to both SEO and search engine advertising. Your goal, assuming that it’s economical, is to have your links at or near the top of search results page. Higher natural ranking and higher (or more effective) bidding push your links up higher on the page.

---

Please let us know if you have a term you would like to see added to the Internet Marketing Glossary.

A 307 Redirect tells a web browser or search engine that the redirect is temporary. This usually represents a temporary relocation of content, such as if traffic is being re-routed to another server. Permanent moves should be implemented with a 301 Redirect.

---

Please let us know if you have a term you would like to see added to the Internet Marketing Glossary.

A 301 redirect is a method of telling web browsers and search engines that a web page or site has been permanently moved to a new location. Usually a 301 redirect includes the address to which the resource has been moved. Web browsers will typically follow 301 redirects to the new location automatically, without the need for user action.

A 301 redirect should be used whenever a website is moved to a new domain name (URL) so that search engines will quickly change their indeces and, in theory, preserve the search engine rankings that the site had at the previous domain.

---

Please let us know if you have a term you would like to see added to the Internet Marketing Glossary.